Great networking skills have the ability to irreversibly promote the success of your business. When you improve your networking skills, you get the chance to learn directly from the professionals you meet. You also get to benefit from growing your own authority within the industry. The ultimate goal of networking is to initiate, nurture and build great and impactful business relationships.
Follow these tips to help you develop your networking skills and grow your business.
Have set goals
Setting goals is one of the best ways to measure success. The same holds true when it comes to networking. Having purpose and dedication increases your chances of success. What do you wish to achieve through this networking; Is it to;
- Find a better supplier
- Promote your company
- Find new employees
- Find investors
- Meet new customers
Knowing your ultimate goal will keep you on track. So, a good place to start sharpening your networking skills is to write out at least 5 goals you plan to achieve as you improve your networking skills.
Create a networking tree
Now it’s time for you to put all the goals you’ve set for your networking into action. Your networking tree is a way of connecting your networking goals with your networking strategy. For each one of the goals you’ve written out, write down three people who can help jumpstart or boost your goal. This may be people you’ve already met, haven’t met at all, or have second degree connections with you.
Connect with connectors
Start hooking up with people who can be relevant in achieving your networking goals. People who are relevant in your industry. It’s better to have ten mutually beneficial relationships in your database than a hundred casual contacts. Put time and efforts into building strong relationships with connectors and influencers in your industry.
Be active on social media
As a business person, it’s important that you are active on social media. Social media platforms such as LinkedIn and Facebook can be great networking tools. You need to maintain a very large and active following on social media, making conscious efforts to effectively engage your audience/followers.
Step out of your comfort zone
While connecting with people in your own industry is great. You want to try to be able to spread your nets even further. The first step in your networking strategy is definitely connecting with people in your own industry, it should however not stop there. The most important thing is that you make sure you’re networking with people who are the best fit to meeting your goals; regardless of the industry.
Entrepreneurs need to understand that networking is not solely about creating connections, whether by exchanging phone numbers, accepting friend requests or giving out business cards. That’s the first step. The next step is to actually exchange value. This can be done by offering for help first, and then asking for a favour later. You can ask a question like, ” what major challenge are you currently facing in your business? ” then take it from there. Of course, it is possible that you may not have the solution, but you may know someone who does. And that’s how to cement a new business relationship.
Don’t network only when you need it. Networking is a continuous process of building relationships. It is much better this way, so the other person won’t feel that you are only making the contact because you need something in return.
It is to your advantage to have some kind of understanding of other people’s emotions and personalities. This will help you know the difference between someone being busy and someone being unfriendly. It will also help you to know how often you can contact people. Some people will be open to communication while some could be quite uncommunicative.
Read and study articles on emotional intelligence and personality psychology to help you get started on understanding psychology. Pls let us know how this article has informed to you.